Your town isn't one crowd. It's a bunch of little ones.
Some of your neighbors rent downtown and eat out a lot. Some live out in the county with a truck and a boat. Some are retired with the house paid off.
Each of those little crowds is a segment. They buy different things, for different reasons, and they listen in different places.
We find out which segments live in your market. Then you talk to the right ones, in their words, where they actually are, instead of paying to shout at everybody.
Geodemographic segmentation: every household in the trade area is classed by urbanicity, affluence and lifestage, and the classes are profiled for spend, tenure, activity and values indexes.
Built on the Census American Community Survey at tract level, aggregated to ZIP (ZCTA), county or state. Segment indexes come from the Consumer Expenditure Survey and the ACS microdata; counted figures and modeled figures are labeled as such.
Output drives targeting, creative and media: which segments to pursue, the offer and language each responds to, channel mix, list selection and suppression, and the share of budget each one earns.
Sample · customized for one tradeSit-down restaurants, North Spokane 99208Who in the ZIP goes out to dinner, the seventeen kinds that do, the heat map of where they live, the media mix, what social they use and when to post, and what to do about it. Seven pages.Open the sample →
Same sample in technical jargon: open the Geek Squad version.
Who lives in your market?
Type your ZIP code. Add up to three ZIPs to make one bigger market, or type Kootenai County.
What your market is made of
Meet the biggest kinds of household here
Every household in the USA falls into one of sixty kinds. These are the ones your market has the most of, biggest first.
Things to know about your market
The sixty kinds of American household
Every household in the USA is one of these. Put your market in and the ones that don't live there go gray. Tap any picture to meet that kind.
What a segmentation report tells you.
Market Narc writes a psychographics report for any ZIP code, town, county or state in America: who lives there, what they do, what they spend on, who already sells to them, and what to do about it. Every number carries its source. Here is a real one.
Sample report · North Spokane, WA · ZIP 99208 · 10 pages
Open the sample report →
The short storyThe eight numbers that matter, one line each: the biggest kind of household, how concentrated the market is, income, kids, cars, businesses.
Who lives hereHouseholds sorted into the sixty kinds. Which kinds your market has the most of, what kind of place it is, what they earn, their stage of life.
What they doWhat this market is more likely to do than the average American household, and less — indexed, so you can see the lean.
Who already sells hereEvery trade in the market counted: how many businesses, how many people they employ, which trades are crowded and which are thin.
Where the money goesWhat households here spend by category, against the national household, so you know what the market is already paying for.
Where they live · what they driveWhich neighborhoods hold which kinds, and the vehicles parked at home, down to the make.
How they live · how they spend their dayHealth, habits and time use for this exact place — who gets no exercise, who sees a dentist, who feels lonely, how the day is spent — and which trades sell to each.
What to do about itThe read, in plain words: which kinds to go after, what to say to them, where they are listening, and how to split the budget.
Your customers, codedHand us your customer list and every name comes back with its kind, so you can see who you already have and find more of them.
Market Narc
The research we do for clients, built into a tool you can run yourself. Type a ZIP code or a county anywhere in the USA and it tells you who lives there, what they buy, who already sells to them, and whether to go after it. Every number has its source.
Tell Vinny, the Researcher, what you want and he does it for you. Walk in free and read one ZIP code. A plan opens your whole county.
Self-serve geodemographic segmentation on Census ACS: sixty segments (five urbanicity classes by four affluence tiers by three lifestages), trade-area merges across ZIP, county and state, CBP and ZBP business counts, Consumer Expenditure Survey spend allocation, tract-level choropleth, and customer-file geocoding with index and penetration against the market.
An AI analyst executes the workflow on instruction. Counted versus modeled is labeled on every figure; reports export with full source attribution.
Each plan reads one county and every ZIP code in it. More ground, and large agencies or media in any DMA, deserve a meeting. Never per seat. The first business in each trade to run an Accelerated Operating System gets Market Narc free for three months.
Find more customers who look like your best ones.
Your customer list already knows who buys from you. We hold it up to the market like a mirror.
- Hand us your customer list.A spreadsheet from your point-of-sale, CRM or billing is fine. Names and addresses are all we need.
- We put it into Market Narc.Every customer gets a code: which of the sixty kinds of household they are. You get your own list back with that code on every name.
- We find your best kinds.We line your customers up against everyone who lives in your market and show you which kinds buy from you far more than their share. Those are the people most likely to become customers.
- We order the mailing list.Households in those kinds, in the area you serve, who are not your customers yet. Your current customers are taken off it, so every piece goes to someone new who looks like the people who already love you.
Customer file geodemographic coding, penetration indexing and look-alike prospect list acquisition.
- File intake.Client customer file (CSV/XLSX export from POS, CRM or billing), standardized and CASS/NCOA-processed; address-level geocode to census block group/tract.
- Segment append.Each record assigned its Market Narc cell (one of sixty: 5 urbanicity × 4 affluence × 3 life stage) via tract-level cell composition; the coded file is returned to the client.
- Penetration index.Customer share by cell ÷ trade-area household share by cell × 100. Cells indexing ≥ 120 with adequate counts define the look-alike target; results delivered as a ranked cell profile with counts and confidence.
- Prospect list.Compiled consumer list selected on the target cells within the client's trade area (radius, ZIP or carrier route), with the customer file applied as a merge/purge suppression. Delivered mail-ready with counts by cell.
Market Narc New Business Listings
Newly licensed businesses, straight from city and state records. Pick your state, then your county, and see who just opened. Download the list as a PDF.
| Business | Address | City | ZIP | County | Source | Listed |
|---|
Source: city and state business license and permit records, which are public. Listings are shown as published and can lag or include renewals. Counties are matched from ZIP codes. Accelerated Experiences LLC does not edit, verify or vouch for any listing.